Are you a realtor mother?
Managing the real estate business along with your own family can be quite challenging for realtor mothers, as this balance becomes critical and it is much more intricate to maintain their daily peace.
The dual role of raising a family and growing a business can be quite exhausting, especially in the real estate industry. But the unique journey not only requires exceptional multitasking skills but great innovation along with proper strategy.
Let us find out how some of the real term mothers have been successful in crafting the best strategies possible in their lives – to balance their career and motherhood.
Challenges faced by realtor mothers for balancing work with babies
It is very important to find out the challenges that every realtor mother faces. It can be as common of a challenge as time management to as complicated as unpredictability in terms of work hours.
Battling all of them as well as maintaining your personal life becomes very draining. While time management can still be handled by ensuring that things are properly on schedule, often the draining of emotional energy takes a toll on the person.
For realtor moms, coordinating their childcare becomes critical.
Often, if the children are still at a dependable age, arrangements need to be done, be it in the form of a childcare facility or finding someone who’s trustworthy. Especially if there are any last minute requirements!
When we look into the workspace, the client expectations also need to be kept at the top.
Prioritizing the baby’s needs along with the client’s expectations is always a challenge.
Staying competitive is the key. Unless the mothers are competitive, it can be very difficult for them to survive in the real estate market.
Why reaching local audiences is the key for every realtor mother?
The true business of any real estate employee or businesswoman lies in the local audience.
The local audience is going to be the source for the revenue as well as for the word of mouth. Real estate, fundamentally being a local business, requires the real estate businesswoman to know about some of the local audience engagement strategies.
Here are some of the pointers as to how we can reach the local audience more effectively.
Make the best use of social media
More than 70% of the real estate agents leverage social media platforms to find their clients. By blending personal stories along with a professional touch, the realtor moms can leverage it to reach the right audience over social media.
Relatable posts about how personal and professional life are intermingled with each other can help them to find audiences that are like minded. On top of it holding Q&A sessions on Instagram can also humanize the social media growth approach.
Local businesses showing a helping hand
Forging partnerships with local businesses and collaborating with them can help in growing your popularity in the local market.
Some of the businesses that you can target include the home improvement stores, daycares or the movers and packer companies.
Creating beneficial relationships with positive synergies with them can help you not only to improve your business acumen but also to reach the audience effectively.
Should we restart direct mail campaigns?
In the era of digital marketing, campaign direct mail remains a timeless way to find your new audience. It is an effective tool not only for the agency owners but also for the real estate professionals.
As per a new study, direct mail campaigns improve the response rate by almost 10% when targeted locally. This is 9 times higher than the paid media ads. For every realtor mom, direct mail campaigns should be in their marketing strategy.
- Mails are tangible and personalized. The emails which can get lost in the myriad of mails that are present in the inbox.
- Direct mails will still be physically handed over. The localized targeting allows direct mail to focus on specific neighbors and specific demographics.
How to send your first direct mail as a realtor mom?
If you have read up to this point, then the next section of the top three tips to send your first direct mail to your target audience should not be missed.
- Eye catchy designs that captivate the audience and leave a long lasting impact on them should be the primary goal of the direct mail. Don’t forget to include the logo, the brand colour as well as the headshot that gives the brand identity of your professional service.
- Secondly, the content should be adding value in terms of how your business is going to help them find a new place to stay. If you have streamlined your business into multiple channels, then talk about it and explain the services that are available.
- Lastly, don’t forget to always be at the top of the mind of your audience. Create a mailing list and drop mails frequently, at least quarterly.